Grassroots Marketing for a Cable Giant
Charter Communications, the third largest cable operator in the United States, has hundreds of thousands of customers that live outside of its major metropolitan market areas. To reach these customers in the Midwest, Gravitas works closely with the Charter marketing team to guide grassroots public relations efforts. Marketing new product launches is the primary objective, and no task is more important than the ongoing rollout of Charter Telephone, for which Gravitas devised a multi-phase campaign aimed at civic and business leaders, in addition to the media.

In addition to product marketing, the Charter-Gravitas team also focuses on community relations initiatives such as Cable in the Classroom, the cable industry’s national educational initiative; Charter’s annual holiday toy drive; and the Charter Collegiate Scholarship Program, which benefits high school seniors.