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Golfsmith Opens a New “Playground” for
Portland Golfers
Grand Opening Features “Longest
Drive” Competition to Benefit the Lance Armstrong
Foundation
PORTLAND, OR, June 15, 2007 — Fore! Golfsmith
International Holdings, Inc. (NASDAQ: GOLF), is
unveiling a playground for Portland-area golfers featuring
a large indoor club demo and clubfitting range complete
with state-of-the-art launch monitors that display ball
flight and swing speed information on plasma screens.
The new store, located at 7059 SW Nyberg St. in Tualatin,
also includes large putting greens, a wide selection of demo
clubs, clubmaking classes, and golf lessons provided by PGA
teaching professionals from Golfsmith’s exclusive partner,
GolfTEC, the nation’s #1 golf instruction provider.
Golfsmith is celebrating the grand opening of the store
this Friday and Saturday by offering guests $10,000 in giveaways,
including a choice of Golfsmith gift cards or rounds of golf
for the first 400 people who come through the doors on Friday
and Saturday morning. On those days, the store also
will conduct free drawings every 30 minutes for clubs, bags
and other merchandise.
“Our new store raises the bar on activity-based retail
and gives our guests an entertaining and educational experience,” said
Jim Thompson, president and chief executive officer of Golfsmith. “We
are confident that golfers and tennis players will continue
to notice and appreciate the difference in Golfsmith's guest
services, specialty retail offerings and activity-based stores.”
To celebrate the grand opening, Golfsmith is hosting a “long
drive” competition on Friday, June 15th from 11 a.m.
to 2 p.m. for golfers of all ages and skill levels. The
contest is part of an effort that allows guests to donate
to The Lance Armstrong Foundation, which helps cancer patients
face the challenges and changes that come with cancer.
The Tualatin store will feature the full complement of Golfsmith’s
interactive retail experience:
New Indoor Driving Range – The
indoor driving range provides an average of XX feet of
full-flight hitting distance that let golfers test the
latest golf club designs in a full-swing setting. It
includes 5 well-lit, open and airy hitting bays that
incorporate the latest launch technology and let golfers
evaluate their swings on large crystal-clear monitors.
Certified PGA Instruction – Golfsmith’s
partnership with GolfTEC lets customers take advantage
of in-store PGA teaching professionals, who provide
advanced instruction using the same kind of biofeedback
devices and swing analysis technology used by PGA pros.
Custom Fitting Technology –Golfsmith’s
professional in-store staff helps golfers get the
most enjoyment out of the game by providing complimentary
precision club-fitting that matches golfers to the
golf clubs, shafts and golf balls that best fit their
individual golf swings.
Custom Clubmaking – The
store will showcase Golfsmith’s 40-year heritage
in custom clubmaking, which allows golfers to completely
customize their own set of clubs. The store
features a custom-fit workshop with the latest golf
club components from Snake Eyes®, Golfsmith®,
Killer Bee®, Spalding®, Adams Golf® and
Zebra®. Guests have access to weekly,
in-store clubmaking classes that cover custom clubmaking,
club re-gripping, and clubhead and shaft technology.
Golf and Tennis Apparel – Golfsmith
features the most up-to-date styles in men’s
and women’s golf and tennis apparel. Catering
to young and seasoned players alike, Golfsmith
offers the latest in hi-tech fabrics and designs,
as well as hard-to-find items.
Now Serving Tennis
The Tualatin store will be under the Golfsmith Golf & Tennis
brand, and will feature a full-service tennis department
with a wide assortment of equipment, footwear and apparel. Since
fall 2004, Golfsmith has increased the number of golf
and tennis stores it operates, with the Tualatin store
being the 55th. The tennis stores are complemented
by Golfsmith’s “Center Court” tennis
catalog and web site (tennis.golfsmith.com).
“Golfsmith is aiming to be the first national
tennis specialty retailer,” said Thompson. “We
will offer the best brands at the best prices, all
backed by the same expert service we are known for
in golf.”
Golfsmith gives guests three ways to shop for their
golf and tennis equipment, accessories and apparel:
more than 70 existing retail stores; its Internet store
at www.golfsmith.com;
and its assortment of catalogs. Through each channel,
the company delivers an extensive product selection
that features premier branded golf and tennis merchandise,
as well as proprietary golf products, custom clubmaking
and pre-owned clubs.
About Golfsmith
Golfsmith International Holdings, Inc. (NASDAQ: GOLF),
is a 40-year-old specialty retailer of golf and tennis
equipment, apparel and accessories. The company operates
as an integrated multi-channel retailer, offering
its guests the convenience of shopping in more than
70 stores across the United States, through its Internet
site and from its assortment of catalogs. Golfsmith
offers an extensive product selection that features
premier branded merchandise, as well as its proprietary
products, clubmaking components and pre-owned clubs.
Cautionary Language
Certain statements made in this news release are
forward looking in nature and, accordingly, are subject
to risks and uncertainties. These forward-looking statements
are only predictions based on our current expectations
and projections about future events. Important factors
could cause our actual results, performance or achievements
to differ materially from those expressed or implied
by these forward-looking statements. These factors
include, but are not limited to, those discussed in
our Form 10-Q, filed August 15, 2006 and November 7,
2006 and our Registration Statement on Form S-1, filed
on June 15, 2006 under the caption "Risk Factors."
For more information, contact:
Brian Posnanski (314) 968-7712
bposnanski@gravitas-pr.com
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