Jocelyn Johnson is a seasoned public relations executive and founder of Gravitas Communications.  With more than a decade of experience in public relations, Jocelyn founded Gravitas Communications to provide her clients with the right mix of large agency strategic thinking and a boutique agency level of service and commitment to excellence. 

Previously, she was a Senior Vice President and core management team member at the award-winning Sloane & Company, a financial and corporate PR firm in New York City.  While at Sloane, she managed both public and private technology, BtoB, media and consumer accounts.

She was responsible for developing and executing multi-platform programs for major clients including About.com, AltaVista Software, BearingPoint/Google, Bauer Publishing, Cablevision’s Rainbow Media, Hearst Magazines, In Touch Weekly, Life & Style Weekly, Motor Trend, Modern Luxury Publications, Much Music USA, New York Magazine, Starbucks and Seventeen Magazine.

Ms. Johnson joined Sloane & Company from Middleberg + Associate's consumer new media division where she worked on e-commerce and entertainment-related accounts including news/weather provider AccuWeather, electronics retailer Brandwise.com, music retailer CDNow, community site CollegeClub.com, diamond and gemstone retailer Mondera and launches for Viacom’s MTV and Nickelodeon Web sites.

Prior to Middleberg, Ms. Johnson worked in Shandwick International's consumer/new media division on a variety of clients including Microsoft's Interactive and Hardware divisions (Carpoint, Sidewalk, Expedia and ActiMates), Cowles Business Media, and Renaissance Cruises among others.  Additionally, she specialized in event planning, executing more than 24 industry trade shows and press events across vertical markets.

Ms. Johnson began her career in marketing with Collegiate Marketing, Inc. where she worked with national brand managers from L'Oreal, SmithKlein-Beecham, and Proctor & Gamble in developing sampling programs in the college market. 

Before starting her career in public relations, Ms. Johnson spent several years in store-line retail as the district manager for the Limited’s Bath and Body Works in Manhattan.

Ms. Johnson graduated with a Bachelor of Business Administration in marketing and merchandising from Parsons School of Design.