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MOTOR TREND NAMES MAZDA CX-9 2008
SPORT/UTILITY OF THE YEAR™
High-Quality Field of SUVs and Crossovers
Grow More Refined, Competitive
LOS ANGELES, CA (October 15, 2007) – MOTOR
TREND today announced the Mazda CX-9 is MOTOR TREND's 2008
Sport/Utility of the Year™.
The CX-9 reigned supreme out of a diverse crowd of 11 contenders,
one of the highest quality fields MOTOR TREND has seen since
it started evaluating sport/utilities. A category once
reserved for a few off-road specialists, the sport/utility
or crossover class now offers a vehicle for practically any
driver, from almost any automaker. Angus MacKenzie,
editor in chief of MOTOR TREND, noted that this year’s
field, while smaller than last year’s, includes significant
new entries, including the best Buick in decades—“not
just the best Buick SUV, but the best Buick, period”—and
a Hyundai that may have car buyers think twice about Lexus.
Mazda’s victory, however, was a unanimous decision
by the panel of judges.
“We wondered if it would be possible for Mazda to
inject its sports car DNA into their first-ever three-row
crossover—a crossover that happened to be one of the
largest in the lineup,” said MacKenzie. “After
three days of testing, that question was answered in full. It
was arguably the most enjoyable sport/utility to drive, and
a great reminder that SUVs can be as exciting as any car.”
To judge contenders for the award, MOTOR TREND’s editorial
staff conducted exhaustive off-road, street and track testing,
and carefully considered essentials such as driving performance,
safety and features. Sport/Utility of the Year is not
a comparison test. Each contender was evaluated against
three simple criteria: superiority (engineering, design,
utilization of resources); significance (its impact on the
market), and value (what buyers get for their money versus
the competition).
Sport/Utility of the Year is only open to all-new or substantially
upgraded vehicles that have gone on sale in the 12 months
from November 1 of the previous year. MOTOR TREND looks
for the pick of each year’s crop of new SUV’s,
and does not revisit vehicles that have been on sale for
the past few years.
In addition to the Mazda CX-9, MOTOR TREND evaluated:
• Land Rover LR2
• Buick Enclave
• Hyundai Veracruz
• Jeep Liberty
• Jeep Patriot
• Land Rover LR2
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• Toyota Land Cruiser
• Nissan Rouge
• Saturn Vue
• Subaru Tribeca
• Toyota Highlander
• Toyota Land Cruiser
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Sport/Utilities and Crossovers: Here to Stay
MacKenzie noted that this year’s winner, as last year’s,
demonstrates the car-like refinement and handling that have
become common in the sport/utility category. SUVs have
evolved well beyond the mere off-roading capabilities they
were originally intended for, to the point where only four
of this year’s 11 vehicles come with “rock-crawling” transmissions. Today,
functionality, versatility and a commanding view of the road
suit are qualities that American customers demand from sport/utility
vehicles.
“Make no mistake, the sport utility or crossover is
enmeshed in the American psyche,” said MacKenzie. “Despite
concerns over the economy and rising gas prices, more than
two million SUVs rolled off dealer lots in the first six
months of 2007 alone.”
“The Mazda CX-9 spins the traditional ‘ute’ in
a new direction,” said MacKenzie. “It’s
a sleek, elegant, sophisticated vehicle that is comfortable
going to midtown, the market or the mountains.”
About the Testing and Evaluation Process
Each year since 1949, the editorial staff of MOTOR TREND
has evaluated eligible vehicles based on three key categories:
Superiority, Significance, and Value. Superiority
refers to innovation in engineering, technology, design,
safety and packaging. Significance levels the playing
field and looks for class-leading levels of vehicle dynamics
and performance, build quality and execution, and how well
the vehicle performs its intended function. Finally,
the all-important Value question asks, “What does
this vehicle deliver in relation to what the consumer has
to pay to purchase and own it?”
The complete report on the MOTOR TREND 2007 Sport/Utility
of the Year testing and selection will be published in the
December issue of MOTOR TREND, available on newsstands November
6, 2007. High-resolution images of the winner are available
upon request and at www.motortrend.com/media. Multimedia
coverage of the testing and selection process will be broadcast
on MOTOR TREND Radio, hosted by Bob Long.
About MOTOR TREND
MOTOR TREND, part of Source Interlink Media, was founded
in 1949 and has a circulation of 1.1 million and a total
readership of 7.1 million. Internationally recognized
as one of the leading brands in automotive publishing,
MOTOR TREND comprises Motor Trend Magazine; motortrend.com;
Motor Trend Radio; Truck Trend; Motor Trend International
Auto Shows; Motor Trend en Espanol; and the renowned Motor
Trend Car, Sport/Utility and Truck of the Year Awards program. Source
Interlink Media is a division of Source Interlink Companies,
Inc., (NASDAQ: SORC), a media and marketing services company. Source
Interlink (www.sourceinterlink.com) is one of the largest
publishers of magazines and online content for enthusiast
audiences and a leading distributor of home entertainment
products, including DVDs, music CDs, magazines, games,
books and related items.
For more information, contact:
Brian Posnanski (314) 968-7712
bposnanski@gravitas-pr.com
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