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Pica9 Launches TV Ad Building Solution
for Major Brand Advertisers
With video, brand logistics provider
delivers comprehensive suite of tools to drive ad and marketing
campaigns
New York, NY, March XX, 2007 — Pica9,
the leader in brand logistics, today announced the availability
of its TV broadcast ad-building solution, rounding out the
company’s comprehensive suite of Web-based production
tools for marketing and advertising campaigns.
Pica9’s ad-building solution allows the local marketing
teams of major brand advertisers to generate broadcast-quality
spots for their markets in less than 90 seconds, bringing
closer to reality the concept of integrated media campaigns,
driven and customized by marketers in the field. Spots,
which are based on existing creative, can be delivered to
stations in any format: beta tape, digital or satellite.
“With the new video solution, Pica9 offers a real
single-source solution for major brands to manage and produce
their media mix,” said Kevin Groome, president and
CEO of Pica9. “The ad-building tool we offer
for television is unique, in that it allows local marketing
staff to customize the advertising developed by corporate
marketing staff. Based on our experience, major advertisers
don’t want generic creative. They want to place
their own ads, and putting more control in the hands of people
in the field makes for a more relevant, efficient marketing
effort.”
With the addition of TV ad customization, Pica9 rounds out
a toolset that lets local users customize and generate brand-consistent
materials of all kinds—from business cards to print
ads to online banner ads to email campaigns. In a matter
of minutes, companies can produce all of their advertising
and marketing materials from a single online interface, without
the need for costly software implementations or intensive
user training. The system also helps streamline the
corporate approval process with multiple levels of single
sign-on access control, offering only pre-approved assets
and allowing the user to send completed work directly to
those who are designated to sign off on materials.
Currently, Pica9 is working with a major financial services
firm to use the new video application to create more than
30 spots that will launch a localized broadcast campaign. The
campaign will actively target two major markets with the
spots running in dozens of communities.
Preserving Brand Integrity
Pica9’s Web-based brand deployment system is designed
to allow any company, but especially FORTUNE 500 brands,
to localize their marketing and advertising materials. With
Pica9, major brands can produce integrated campaigns of print,
broadcast and online media using pre-approved brand assets. In
addition, the system solves the long-standing challenge of
determining local media buys by automating the media planning
and buying process for marketers in the field. The
Pica9 system automatically identifies media according to
the marketers’ region or target demographic.
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