Getting Heard in a Crowded and Competitive Marketplace
In the world of online auctions, no name looms larger than eBay.  But Gravitas worked with online police auction site PropertyRoom.com to find daylight, promoting its unique position in the marketplace, demanding the attention not only of a consumer audience but national media as well.  The aggressive campaign has garnered coverage on a regular basis from major daily newspapers and local TV stations—and is working to build a stronger profile for the company.