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SPIRALFROGTM LAUNCHES FREE AD-SUPPORTED
MUSIC SERVICE
SpiralFrog’s Web-Based Music Experience
Combines Music Discovery and Free Downloading
New York – September 17, 2007 – SpiralFrog,
Inc., (www.spiralfrog.com) the free ad-supported Web-based
music experience, today announced the launch of its digital
music Web site in North America. SpiralFrog is set
to change the way people discover music by providing a robust
mix of artist-related content, an active and engaging experience
and a viable alternative to piracy.
“Music fans demand fast access to high quality audio
and video files and they want their music free, but they’d
still like the music owners to be paid for their work and
creativity,” said Joe Mohen, chairman and founder of
SpiralFrog. “Our answer to this seemingly impossible
equation is to allow our audience to download songs and video
at no cost—other than their time and attention—and
to compensate music owners by sharing the ad revenue.”
SpiralFrog will allow music enthusiasts to feed their addiction
to music discovery and music acquisition through free, legal
and unlimited downloading. The SpiralFrog site will
allow anyone to access and download files from a library
of more than 800,000 songs and 3,500 music videos, with new
content being added every day. Music fans also will
be able to view millions of artist bios, reviews, discography
and album art, among other rich content features.
“Research has shown that music enthusiasts have traditionally
gone to one site for discovery and another for downloading,” said
Mel Schrieberg, SpiralFrog’s CEO. “SpiralFrog
will offer both.”
The user experience on the SpiralFrog Web site is designed
to be intuitive and easy to use. A clean and uncluttered
layout keeps users engaged and active. Extensive search
capabilities will allow users to search by artist and by
genre, letting them easily find both new artists and the
music they love. Users will have tools that allow them
to share music discoveries and rich content with friends,
and also get dynamic search results based on the preferences
and activities of others.
As part of the SpiralFrog experience, users will see relevant,
targeted advertising that does not interfere with their enjoyment
of music.
“SpiralFrog will integrate advertising in a compelling
way, so that we enrich the overall user experience while
becoming a must-have channel for advertisers,” said
George Hayes, SpiralFrog’s senior vice president of
marketing and sales. “The more we can make the
advertising relevant to users’ tastes and demands through
tailor-made programs and micro-targeting, the more potential
we create for a meaningful experience.”
The SpiralFrog model provides the quintessential alternative
to piracy and illicit file-sharing. Despite efforts
by the music industry and the availability of multiple digital
music providers, BigChampagne estimates that only one in
40 downloads is paid for. In contrast to file-sharing
services, SpiralFrog offers free and legal music in a safe
environment, with consistent quality and download time. SpiralFrog
users are never at risk of downloading viruses and never
have to worry about adware or spyware. On the business
side, by sharing advertising revenues with artists, labels,
publishers and performing rights organizations, SpiralFrog
monetizes free music consumption.
Songs and videos downloaded on SpiralFrog will play on Windows
PCs running XP and Vista. Members can download to their
PCs and synchronize their music with up to two portable music
players or music-enabled phones that support Windows Media
DRM.
“SpiralFrog is committed to solving music piracy by
changing the way people discover music with free content,
an engaging site and finally offering a real alternative
to illicit file-sharing,” said Mohen.
About SpiralFrog
Headquartered in New York, SpiralFrog (www.spiralfrog.com)
is a Web-based advertising-supported music experience that
combines music discovery tools with free and legal downloads
of audio and video content licensed directly from the catalogs
of the world’s leading music owners. SpiralFrog
offers music-lovers a compelling alternative to illicit
file-sharing and pirate sites, with a secure environment
for them to satisfy their unyielding passion and thirst
for music and entertainment information at no cost except
for their time and attention.
For more information, contact:
Brian Posnanski (314) 968-7712
bposnanski@gravitas-pr.com
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